— Ariel Helwani (@arielhelwani) October 4, 2018
Human spectacle/UFC prize fighter Conor McGregor has become an industry in himself. His Proper 12 Irish Whisky has blown up in the past year and, with the eyes of the sports world on him once again, he’s using his time in the spotlight before Saturday night’s fight against Khabib Nurmagomedov to bring as much attention as possible to the liquor.
Gotta pay the bills somehow.
This evening was Conor’s open-workout at the MGM’s Park Theater. It included Conor on his usual madman antics, with a solid “FOOK THE JAMESON BROTHERS” battlecry.
OK, Connor.
— Submission Radio (@SubmissionRadio) October 4, 2018
Here’s a solid recap:
— MMAjunkie (@MMAjunkie) October 4, 2018
Though Jameson probably isn’t going to lose much market share over McGregor’s constant brand plugs (… it’s not like pickleback shots are going away any time soon), fight fans are certainly paying attention.
— Cian Twomey (@MrCianTwomey) September 30, 2018
