Twitter Rebrand Mocked After Users Discover Origins Of New ‘X’ Logo

In 2022, Elon Musk agreed to purchase Twitter for $44 billion, and after spending months doing everything in his power to get out of the legally-binding contract he signed, he became the reluctant new owner of the company after the sale was finalized in October.

Since then, the divisive billionaire has rolled out a number of controversial changes seemingly designed to ruin the website, including a disastrous overhaul of its verification system, a short-lived banned on links to rival social media platforms, and the “Rate Limit Exceeded” debacle that inspired Meta to roll out a competitor that hasn’t been able to take advantage of Twitter’s woes.

Over the weekend, we were treated to what is arguably the most drastic development to unfold during Musk’s reign, as he (along with CEO Linda Yaccarino) announced the company would be rebranding as “X” while outlining what seems to be a fairly ill-considered vision for the future of the brand.

On Sunday, Musk teased the pending relaunch by

Twitter

and it didn’t take long for the world to be introduced to the “X” that soon replaced all of Twitter’s avian imagery.

Now, you might think the X in question was the end product of a lengthy process made possible by the consultants, focus groups, and graphic designers that helped develop its new identity, but it didn’t take long for people to discover the logo was simply a generic, preexisting Unicode character.

Plenty of users quickly pointed out the is in the public domain, and while Musk probably saved some money by going that particular route, it also means The Company Formerly Known As Twitter doesn’t have the exclusive rights to use it nor any legal options to protect the brand it’s now associating with the character.

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