Big Baller Brand announced a NYC pop-up shop on Saturday afternoon, taking place in Manhattan the following day. With the Lakers scheduled to play the Knicks at MSG tomorrow, Lonzo Ball was able to join his two brothers and dad at Sneaker Pawn near Union Square.
Sneaker Pawn @
26W 14th St. NY, NY 10011
Hang out with the Ball Brothers Lonzo, Gelo, and Melo, and win a free pair of Zo2's!
pic.twitter.com/y2QPjmnnuj— Big Baller Brand (@bigballerbrand) December 9, 2017
If you’re a big baller fan of Big Baller Brand, you needed to get there early because much to LaVar Ball‘s hopes – the line for BBBs pop-up shop was incredibly long. NBA Writer and BBB fanboy, Chris Palmer was on scene with videos of the crowd and reporting that three to four thousand fans were expected to show up at the Big Baller Brand NYC pop-up shop.
— Chris Martin Palmer (@ChrisPalmerNBA) December 10, 2017
Arash Markazi, Sr. Writer at ESPN was also on scene to show how long the line to get in the shop was getting. As much as I talk shit about BBB and the Ball family’s shenanigans, this line is pretty legit. Not iPhone line legit but maybe 50-70% as long as Snapchat Spectacles line legit.
— Arash Markazi (@ArashMarkazi) December 10, 2017
More importantly, there was one highlight from the Big Baller Brand YC pop-up that should go down in history. One video that is a glimpse into the cultural phenomenon that is the Ball family. A video that belongs in a time capsule so future generations and aliens can understand what life was like in 2017. A video of a New York City battle that’s as old as the city itself: NYC Sidewalk Walkers vs A Pile Of Dog Shit.
— Arash Markazi (@ArashMarkazi) December 10, 2017
If that doesn’t have you on the edge of your seat, you need to check your pulse. This shows the incredibly amusing combination of bored crowds and the entertainment of a stranger’s minor misfortune.
