New York sneaker and streetwear boutique pop-up shop Extra Butter will be the site when adidas unveils their new Alphabounce Beyond Extra Butter colorway exclusive, a white and aero blue silhouette inspired by VO2 Max training,
To celebrate the launch, Extra Butter will offer complementary services for runners throughout the month including livestreamed VO2 Max testing by custom performance on a Woodway treadmill and Recovery by NormaTec.
VO2 Max is the measurement of the maximum amount of oxygen that an individual can utilize during intense exercise. A recovery space will be available where customers are provided with 20 minute NormaTec leg compression sessions. In addition, Extra Butter and adidas will host a series of free runs and yoga sessions.
The pop-up shop, and more importantly, the Alphabounce Beyond Extra Butter colorways ($130) will be located at 101 Stanton Street (a block away from the store at 125 Orchard Street) from March 16th through March 28th, as well as on shop.extrabutterny.com.
If you can’t make it to New York to cop the new Alphabounce Beyond Extra Butter, but still want a pair in a different color scheme, plenty of dope color combinations can be found here.
