As an aging millennial child who read lots of Berenstain Bears books growing up, I still dream of owning a remote treehouse in the woods. There’s something peaceful and primitive about living high up in the trees in your own little rustic sanctuary. It puts the mind in a true state of zen.
The folks at Dove Men+Care just pulled off one of the coolest marketing stunts I’ve come across in a while.
They collaborated with Pete Nelson — host of Animal Planet’s Treehouse Masters — to build a woodsy, 360-square-foot escape at the foot of Lookout Mountain in Chattanooga, Tennessee. The treehouse itself includes an incredible premium bathroom and elements of sage, charcoal and sandalwood – all core ingredients used in Dove Men+Care Elements products. A few highlights of the design, per Dove Men+Care representatives:I’d LOVE to spend a night in this slice of heave on earth. You can’t tell me there’s a cooler place to take a hot shower than an airy treehouse in the middle of the Appalachian woods.
