Despite the fact that Barbie has already hit theaters — and taken home a massive $162 million at the domestic box office — Warner Bros’ nearly flawless marketing machine for the film remains chugging along.
While there have been tons of things to criticize Warner Bros.
about over the last few years, the marketing for Barbie is absolutely not one of them, as the monumental effort that the studio put in has led to one of the biggest opening weekends of all time.This massive 3D ad in Dubai that’s literally the size of a building is just the latest example of the insane marketing that’s been put into promoting Barbie.
Check out a video of the insane 3D augmented reality ad for Barbie below.
As mentioned above, Warner Bros’ marketing efforts for Barbie worked like gangbusters as the film not only made $162 million domestically but another $194 million internationally, bringing its cumulative box office total to over $350 million after just one weekend.
In addition to Academy Award-nominated actress Margot Robbie as the titular Barbie, the film also stars fellow Oscar nominee Ryan Gosling in a scene-stealing turn as Ken.
Directed by Lady Bird and Little Women filmmaker Greta Gerwig, additional cast members include the likes of Will Ferrell, Issa Rae, Simu Liu, America Ferrera, Kate McKinnon, Emma Mackey, Kingley Ben-Air, Dua Lipa, Rhea Perlman, John Cena, Michael Cera, Helen Mirren, and more.
Given the massive success of Barbie, it’s likely the Ocean’s Eleven prequel, which will be set in 1960s Europe and will reportedly feature Robbie and Gosling, is fast-tracked at Warner Bros.
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