
Sony Pictures
- Sony decided to re-release Morbius in theaters due to the popularity of the viral meme.
- The movie ultimately bombed again, making just $300,000 over the weekend.
- As a result, the Morbius meme has been given a second wind.
What a roller-coaster week it’s been for me, the internet’s most feverous Jared Leto hater.
A few weeks back, I thought Morbius had accomplished what I’d spent the better part of five years doing: convincing the collective pop-cultural consciousness that Jared Leto actually sucks (and sucks quite a bit at that).The film was not only a commercial bomb but it was reviled by both audiences and critics alike to such an extent that it became one of the most meme’d movies in recent memory, with those who hadn’t even seen the film even partaking in the meme-ing.
This meme-ing, though, seemed to convince Sony Pictures that Morbius was, in fact, popular and that it’d be a good idea to re-release it in theaters to try to harness its inherent internet fame.
Sony execs learned the hard way that the internet does not represent real life, as Morbius earned just $85,000 on Friday (good for $82 per-theater it was shown in) and $300,000 over the entire weekend, which perhaps makes it the first move in history to bomb *twice*.
Not only that, but Sony’s foolhardy decision to Renter The Mobr seems to have reignited the meme: last week, when the internet realized Sony and Jared Leto were now in on the meme, it was determined that the joke had officially been killed. But now, similar to Morbius himself, the meme has been given a second lease on life as movie fans have spent the weekend clowning on Sony for being so shortsighted and un-internet-savvy.
Movie fans clown on Morbius for bombing in theaters a second time
honestly in terms of meme life cycles it's fucking incredible how morbius went from being funny to not funny to being funnier than its ever been over the course of about 36 hours
—
lady alexis
(@StebMcDreb)
Making Morbius bomb twice is like the only sign I’ve seen in the past decade capitalism can be defeated by the will of the people.
— Aevee Bee (@MammonMachine)
bro no fucking way Morbius flopped twice LMFAOOOO how did they not realize that was the point of the meme
— Corn
(@luhblix)
A few weeks ago, I posted my fears that the memes were tricking people into thinking Morbius was a camp classic, or worth watching. I apologize, you all knew what you were doing and I should've trusted you. https://t.co/xMd8p6E87r
— Todd in the Shadows (@ShadowTodd)
Ok but the real challenge, if you're willing to put in the work, is going to be tricking them into releasing Morbius a third time
— Christina Holland (@americanwombat)
it’s a hard pill to swallow but i think we need to accept that our lives just won’t be same again. the risk will never be zero. we will always be on the verge of another morbius release
— slate (@PleaseBeGneiss)
do i understand correctly that the morbius movie bombed, people on social media made fun of it, and the studio thought this indicated some sort of grassroots demand so they brought the movie back and it bombed again
— Primary Takes Provider (@InternetHippo)
Did You Know that Jared Leto spent 15 years preparing for his role as the epic Michael Morbius? Google "Jared Leto 15 year old" for more information. https://t.co/AT80beOMHG
— adrienne online (@meatexperience)
Their big mistake was not realising that the most important part of being a Morbius fan is not watching Morbius https://t.co/mnEX2M8jiz
— pixelatedboat aka “mr tweets” (@pixelatedboat)
Perhaps this will finally be the last nail in Jared Leto’s coffin: being the first actor in history to star in a movie that’s bombed twice.
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The post Sony’s Decision To Re-Release ‘Morbius’ In Theaters Has Reignited The Meme As Movie BOMBS For 2nd Time, Earning Just $300K This Weekend appeared first on BroBible.