Kim Kardashian Becomes Official Underwear Partner Of NBA

Kim Kardashian dropped a big announcement today – SKIMS, her shapewear brand, is teaming up with the NBA.

The reality TV star, who was once famously married (very shortly) to NBA player Kris Humphries, shared the news on social media.

SKIMS, valued at a whopping $4 billion, is now the official underwear partner for not only the NBA but also the WNBA and Usabasketball.

NBA Commissioner Adam Silver said on: “SKIMS has quickly become one of our most culturally-influential brands”

Kim wrote on Instagram: “Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA, WNBA and Usabasketball”

In case you missed it, SKIMS recently launched a men’s collection on October. To mark the occasion, they rolled out a brand new campaign featuring NBA All-Star Shai Gilgeous-Alexander, as one of the stars of the campaign, along with other official athlete endorsers.