When are fast food companies going to learn that coming at Wendy’s on social media is an effort in futility? Burger King tried and got ethered. (Burger King is a favorite target of Wendy’s on social media.) They murdered McDonald’s over their constantly broken McFlurry machine and a poor Black Friday tweet.
They went after Hardee’s so hard that Hardee’s blocked them. They’ve even forced a poor Nebraska football fan to delete their Twitter account.Apparently the folks over at Dunkin’ either were unaware of how dominant a social media game Wendy’s has or they decided to just take a shot at the queen and see what happened. Either way, it didn’t work out well for them.
Dunkin’ has been posting photos on social media of someone in a donut costume standing outside various fast food restaurants in an effort to promote their new Spicy Ghost Pepper Donut.
— Dunkin' (@dunkindonuts) October 14, 2020
— Dunkin' (@dunkindonuts) October 15, 2020
McDonald’s (as we have seen) and Popeye’s are easy targets. However, Dunkin’ then went and fired a shot at Wendy’s with a photo outside one of their restaurants holding up a sign that read, “Listen to the life-sized donut: You don’t have to settle for spicy nuggets. #DunkinSpicySide.”
— Dunkin' (@dunkindonuts) October 20, 2020
Big mistake.
Ouch. Then, just to pile on, Wendy’s, as they always do, went for the jugular.
— Dunkin' (@dunkindonuts) October 20, 2020
— Wendy's (@Wendys) October 21, 2020
— Wendy's (@Wendys) October 20, 2020
— Wendy's (@Wendys) October 20, 2020
TRUTH.
