Two years ago, we started thinking about the steps we could take to reposition BroBible in the greater media landscape. US digital media for the male 18 – 35 demographic is a Fortnite-esque battlefield with lots of different players: It was never in our nature as a human beings nor as a media business to be a sports hot take factory or Twitter reality show.
It also didn’t it make much sense to focus on efforts on being a news aggregator with a focus on the Bros of the world in today’s feverish political climate; there are plenty of other places all around the Internet for that kind of emotionally-charged content.So we started thinking about… stuff. Things. Items you love and want to buy. “What if… we focused on the things Bros need and want? What if… BroBible becomes a destination focused on making a Bro’s life… better?”
We embarked down that path, wanting BroBible to be an escape with a little utility. So we started steering BroBible towards a cultural mission of being the ultimate digital destination for products and stories to make your life more chill and even more successful. We cut out the COLLEGE section and put editorial effort into curating the cool, aspirational, and pragmatic in our GEAR and STYLE sections, while also focusing on content that makes your life even more successful in our CULTURE, SUCCESS, and FITNESS section.
It’s been a long-road, complete with a gazillion marketing decks, a logo reflective of our age, and a clean redesign. But we’re proud that our content is more reflective of our overall mission more than ever: You’ll notice daily columns like STEAL THIS LOOK, EVERDAY CARRY, WATCH OF THE DAY, and our twice-a-day DAILY DEALS posts, along with our weekly BUYING GUIDES and THINGS WE WANT columns.
Our aspirations, as a business, is to showcase the cool – with the occasionally beer-drinking accessory thrown in the mix, because we’re still BroBible at the end of the day. We know you’re growing up just like we’re growing up, so we want BroBible be the biggest millennial men’s lifestyle publication out there, with a major emphasis on lifestyle, still being conversational and talking about stuff the way you would with a buddy over a couple beers after work. The new BroBible is more badass CAR, TECH, and SNEAKER coverage, way less “…OMG BECKY, DID YOU SEE THAT DOUCHEY THING THIS FRAT BRO AT AUBURN DID?”
Call it our pivot to products, if you want. That’s why you see a lot of pics like this on the BroBible homepage these days…
So let me get to the point of this big, long BroBible State Of The Union diatribe. Deals. Sweet, sweet deals. We know that you’re all bargains and what constitutes a great value. We know you want to acquire awesome products at a great price for your every day life — at home, on the job, or on the go. To keep Bros informed on the latest and greatest deals on Amazon and other platforms, we’re rebranding our @brotips Twitter handle into a direct-to-platform deal-driver. Our goal is to make it the easiest way to have real-time lightning deals show up on the digital platforms where you hang out.
Brotips has basically just been regurgitating BroBible headlines for years now, so we want to give it some distinct identity and day-to-day utility for its 500,000+ followers. We’ll be using the platform to curate Bro-friendly deals on Amazon and elsewhere all day long.
Throw Brotips a follow, if you already don’t and are looking for deals curated to a Bro’s interest. Turn those notifications on so you don’t miss ’em as we tweet ’em.
And thanks as always for reading BroBible.
We're surfing the web all day for you guys and curating the best of the best here:
⚡️ Best Deals & Discounts – 3.15.2018 ⚡️https://t.co/D0p1ymlYVF
— Brotips (@brotips) March 15, 2018
Save an extra 23% off:
➡️ https://t.co/3A8NR7INMP ⬅️ pic.twitter.com/C79109YAID
— brobible.com (@BroBible) March 15, 2018
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17% off: https://t.co/5VdSUD5IdH
⚡️⬆️⚡️⬆️⚡️⬆️⚡️ pic.twitter.com/LSdlgV3wzD
— brobible.com (@BroBible) March 15, 2018
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Over 40% off: https://t.co/RHQvdjiffU
⚡️⬆️⚡️⬆️⚡️⬆️⚡️ pic.twitter.com/SD62k90RLa
— Brotips (@brotips) March 15, 2018
Under Armour X-Large Elevated Polo in Heather Gray – $15.99
Over 55% off for the next 90 minutes:
➡️ https://t.co/hzUX5Bu73j ⬅️ pic.twitter.com/hLwmKceLVi
— Brotips (@brotips) March 15, 2018
— Drizzy (@Drake) March 15, 2018
Up to 38% off:
➡️ https://t.co/3Vgswu8jNY ⬅️ pic.twitter.com/T8G706ulsK
— brobible.com (@BroBible) March 15, 2018
