Chipotle’s stock peaked in August of 2015, and has been in a freefall ever since and hit a low of $251 on February 13. Six months ago, Chipotle had hoped that introducing queso to their menu would be a huge boost to their company. Narrator: It was not. Chipotle will attempt to lure customers with a new menu item – quinoa.
Chipotle is giving the trendy grain a trial in New York City. Chipotle is attempting to tempt health-conscious customer with the healthy grain. It can’t hurt Chipotle to attract a new customer base because they are already suffering from diminished sales, especially in 2016 when they saw -13.26% in sales. A series of illness outbreaks connected to Chipotle devastated the burrito company.
