Uber has officially announced its first branded credit card, in partnership with Barclays bank. The move makes sense as branded credit cards have long been a strategy to increase customer loyalty.
While the financial side of branded credit cards can be nice, the main focus here is customer loyalty. As you already know, Uber has had a bit of a rocky year or so.
The massive company still dominates the ride-sharing industry but its main competitor, Lyft, is growing at a rate that should (and does) scare them.
