A new study found that millennials have far different eating habits than previous generations. Millennials are expected to surpass baby boomers in the important economic category of purchasing power. The result is that the food industry is scurrying to adapt and cater to this important market that is only growing.
Bernstein analysts examined a recent report from the U.S. Department of Agriculture titled “Food Purchase Decisions of Millennial Households Compared to Other Generations.” The report found huge differences in eating habits between millennials and other generations such as Gen X’ers and baby boomers.
Millennials put a high significance on convenience and are prone to eating out more than previous generations. The study found that millennials consume food in
a restaurant or bar approximately 30% more often than any other generation. Millennials eat 2.3% of their meals at a restaurant or bar, which equates to about one restaurant trip every other week.
